Social Media Is Really a Two-Way Street – Part Two
To really harness the value that social media offers in critical communications, one must first understand a key fundamental fact: social media is a two-way street. Social media is effective for...
View ArticleSocial Media: Blogging Out the Noise!
I have so many apps on my iPhone that I don’t know if there are enough “ping-sounds” in the world to help me distinguish who is alerting me when. I get a doodle-do for a text message and a ding-ding...
View ArticleIf a Tree Falls in the Forest…
We’ve all heard the old thought experiment, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” For those in the business of incident, problem, and crisis...
View ArticleTagging Tweets to Support Super Typhoon Haiyan Volunteers
Social media enhances communication in a crisis. Monitoring Twitter and other social media sites provides situational intelligence that helps improve crisis response and recovery – just look at how...
View ArticleResiliency of Society: How Social Media and Citizen Reporting Can Change...
How will you react to a crisis? For many people, running away from an incident isn’t an option, regardless of the circumstances. These people are resilient, and want to search for information and help...
View ArticleLeverage Mobility in Crisis Communications
Communication mobility is now the norm in today’s society. As more people search for ways to receive the latest news, the number of smartphone and tablet users is likely to increase. In the Cisco...
View ArticleThree Tips for Keeping People Informed in an Emergency
How can an organization keep large groups of people informed throughout the lifecycle of an emergency? In many cases, mass notification helps an organization deliver critical updates to affected...
View ArticleThree Best Practices for Mass Communication in Healthcare
Why should your healthcare organization use a mass communication system? In many cases, the benefits speak for themselves. A healthcare organization can use a mass communication system to send...
View ArticleUse a Mass Notification System for Evacuations
I have the system ready to go. I have data loaded. We’ve already made some pretty good calls on it, admittedly, some better than others. But I want to drive use and get full value from this powerful...
View ArticleRecall an Emergency Response Team
Your emergency response team is your first, and sometimes only, line of defense. With a mass notification system, you can send emergency alerts to this team to get immediate support. But during an...
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